Welcome to Choonize—where comfort meets confidence, and every child finds their tribe. What began as a spark of frustration turned into a movement: we saw too many kids sidelined by incontinence issues, hiding in oversized plastic bags or sleeping on cold, bare floors. We knew there had to be a better way—something non-toxic, high-quality, and unmistakably cool.

Our Story

Born from late-night conversations and parent-to-parent empathy, Choonize started when our founder (and mom of two) decided enough was enough. She wanted products that kids would actually be proud to wear—underwear so fun their siblings would sneak a pair, blankets so soft you’d never know they were waterproof, and a sleeping bag that turned ‘oops’ into “awesome!” Our living rooms transformed into design labs, and after countless prototypes, the first Choonize collection was born.

Why “Choonize”?

We call them Chooniez because, let’s face it, everyone loves a playful nickname—kids and adults alike. More than just a catchy name, it’s a promise: we’re here to add a little fun to life’s messy moments.

Our Mission

At Choonize, we believe a dry night equals a brighter morning. By creating non-toxic, organic, and eco-friendly essentials, we’re not just preventing leaks—we’re nurturing self-esteem and strengthening parent-child bonds. When kids wake up proud instead of embarrassed, they sleep better, learn better, and live better.

Our Promise

Trendy prints and sizes for toddlers through teens (and their big brothers and sisters!).

Our signature multi-layer tech is 100 % waterproof, silently breathable, and machine-washable for 300+ cycles.

GOTS-certified organic cotton, plant-based finishes, and recycled components—all free from harmful chemicals.

From bedtime giggles to backyard camping adventures, Choonize is here to make every moment leak-free, worry-free, and full of joy. Because when kids—and families—feel supported, there’s nothing they can’t conquer. Welcome to the Choonize family!